Beasley, Allen, Crow, Methvin, Portis & Miles, P.C.

The Tennessee Valley Authority (TVA) is being asked to cover the cost of a three-year, $1.9 million public relations campaign aimed at improving the image of Kingston, Tennessee. The nation’s largest public utility is being blamed for tarnishing the region’s reputation. Once thought of as a destination for water sports and recreation, the east Tennessee community, which includes parts of the Emory River, is now covered in a mass of toxic debris that locals feel may cause them serious illness.

McNeely Pigott & Fox Public Relations LLC submitted a proposal and budget, which includes a two-year advertising campaign; a two-year, $726,000-per-year “news bureau;” and tracking data to gauge success. TVA officials “agreed in principal” that they would pay for the campaign.

“I hope they will focus on repairing our damaged image,” said Kingston Mayor Troy Beets.

Last December, an impoundment pond at the TVA’s Kingston fossil plant was breached, sending 1.1 billion gallons of coal ash on to 300 acres of an east Tennessee community. The material stacked as high as nine feet in some areas, knocked houses from their foundations and destroyed property and waterways in its path.

Coal ash contains dangerous toxins such as arsenic, lead, chromium, manganese and barium, which have been associated with serious health problems such as cancer, liver damage and neurological complications. Since the spill, the TVA has been involved in a massive cleanup effort that could cost the utility as much as $975 million before it is complete.

Source: Knox News

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