PR firm to use social media to improve image damaged by coal ash spill
The public relations firm that will likely handle the three-year, $1.9 million image campaign for Kingston, Tennessee, will use social media to improve the area’s tarnished reputation, according to WATE-TV.
McNeely Pigott & Fox Public Relations LLC, which submitted a proposal and budget for the campaign, would use social media techniques such as blogs, blurbs and Twitter Tweets to highlight the positive side of Kingston.